A corporate video that transcends conventional storytelling — discovering music in the sounds of a 180-year-old door factory.
In 2014, Porseg — a leading Portuguese technical doors producer with nearly 180 years of expertise — needed a corporate video. The brief could have produced something forgettable. Instead, we set out to create something that resonated on an emotional level.
Collaborating with renowned Portuguese musician João Salcedo, we ventured into the heart of Porseg's manufacturing world to capture the intrinsic rhythms and sounds of door production.
This wasn't about recording mechanical noise — it was about discovering music in metal clinks, wooden thumps, and the ambient echoes of the factory floor. Each sound was meticulously recorded and woven into a composition I call "visual music."
The result was a groundbreaking piece that elevated the concept of a corporate video to an art form. "Porseg Sounds Good" was awarded the prestigious iF Design Award 2015 in the Communication — Film & Video category.
This project stands as a testament to the power of innovative storytelling and collaboration. It was a remarkable journey that not only challenged my creative boundaries but also provided an opportunity to explore the harmony between industry and artistry — a reminder that music and rhythm exist everywhere, waiting to be discovered and shared.