A fashion brand where travel and beachwear meet — designing a digital experience that brings their Istanbul collection to life.
LATITID stands at the crossroads of fashion and travel, crafting beachwear collections inspired by cities around the world. The challenge was to encapsulate this essence into a digital experience — one that not only showcases their new Istanbul collection but truly invites users into LATITID's world.
Refresh the online presence with a design that was both aesthetically pleasing and user-friendly — intuitive for customers, streamlined for the team.
In partnership with LATITID, I led the design of their new website with a focus on simplicity and clarity. The approach was holistic — every aspect considered, from the user interface to the backend administration.
The design facilitates easy navigation through LATITID's vibrant collections while ensuring the backend supports efficient day-to-day operations for the team.
Each collection page was designed to guide the customer through LATITID's world — rich photography, clear product hierarchy, and a navigation flow that makes discovery feel natural.
Online Shop · UI/UX Experience · ERP Integration
The new LATITID website is a testament to the brand's values and dedication to quality. It provides an intuitive shopping experience for customers and a manageable platform for the team.
A collaborative effort that resulted in a website that truly reflects LATITID's identity — vibrant, travel-inspired, and built to last.
